Do unto others as you would have other do unto you

Another TWO QuickTips (QT) on the Customer Service month October 2010!

First TREAT your Customers well and more.  Make the 'A' Customers your lifelong clients because they are the Lifetime Value to your bottom line.

Think about it.

Experience 1: There are numerous companies out there (credit card companies are notorious for this), they will give away all the goodies to attract you to become their customer.  Meanwhile, you who has been a long time customer keep watching all these amazing offers that you are NOT entitled to because you are already a customer!

That is no retention strategy!


Experience 2 :  You have a client that has spent hundreds dollars at your Spa, for a wedding shower.  Al you so is reward the host with a $10-off your next spa treatment gift certificate.  Are you seriously trying to insult your customer?

QT (Quick Tip) 1:
-So, remember the customers and clients who have been loyal to you.  Don't just give them a loyalty card, knowing how hard it is for them to use those points,etc.  make it special!

-Remember their special days, treat them to a "The Day You Became Our Customer" Anniversary and gift them with something special and useful.

Next, what do you do when somebody does not buy from you?  Do you totally forget about them?

QT (Quick Tip) 2: 

Make sure you treat your prospects well. You'll never know when the timing is right for them to come back and buy from you.

Do something simple and kind. Create a WOW factor, so they can talk about their experience with you. Keep them in your newsletter, ask them if they'd like to hear about your future specials.  Give them something to walk away with.  A little sampling of your delicious cupcakes or eclairs if you own a bakery,  a calendar, a book, etc depending on the nature of your business.

Think outside the box (as long as you know what's in it first!)

Most of all, HAVE FUN implementing FUN strategies to keep and make clients!

Let me know how it goes!